Business to Business to Consumer (B2B2C) loyalty programs are a great way to encourage loyalty among your B2B clients and at the same time build your brand. The uniqueness of this program is the fact that they encourage more sales and profitability, while providing effective means to reach your end customers. This loyalty program will help businesses across a range of verticals and sizes to provide numerous benefits to customers. The greatest advantage is that customers can avail of points across multiple outlets including airlines, supermarkets, entertainments and many others. In addition customers are not restricted to redeeming points within the same store or chain of stores. This solution is built on the Alliance Network of terminals deployed in the market.